Saturday, 7 January 2012

Audience Theories

I could apply the theory of the 'Hypodermic Needle theory,' since it could inject the audience with ideas about the end of the world, which could also lead onto the idea of a 'Moral Panic' being caused, since this predicament is going to effect the whole world population if it were to happen.

This could spread from being 'injected' into people's minds via 'Two Step Flow theory,' the idea would spread from 'Opinion Leaders,' which could be friends, to individuals such as their friends/relatives and would spread on from there, so on and so forth.

Uses and Gratifications could also be applied to the text, since people could watch the movie and/or read the review in order to possibly 'escape' from everday problems and to relax, 'learn information' - they might want to learn more about both the text and the possibility of the end of the world.

Although people might take the prefered reading of the text, that it is merely just a take on this possible scenario not a literal occurence that will happen, the wrong way. they might interpretate it as being what will actually happen and begin to 'prepare for the worst.' Spreading what they think will happen to their friends/relatives, Two Step Flow, and from there it could turn into a Moral Panic.

No comments:

Post a Comment